Genocide in Darfur... How do you remember it?

Since its beginning in 2003, the genocide in Darfur has been widely ignored and left out of U.S media, therefore out of the public's collective memory. Because the mainstream media has failed to address the issue, press coverage is left to alternative media outlets. Documentary films like The Devil Came on Horseback and Familiar Voices, non- profit Darfur awareness websites, and blogs have become the main source of information about the genocide. T-shirts that read “Save Darfur” have also become a trend and help spread awareness, but still do not inform the public to the necessary degree of understanding. Since the Sudanese government has not declared genocide, superpowers like the U.S and the U.N cannot intervene. Previous to the genocide in Darfur, there was a major genocide in Rwanda in 1994. A feature film called Hotel Rwanda was a success in educating people 10 years later, however served as a major distraction from the current genocide in Darfur.

Is it ethical for the U.S media to continue to ignore such a large issue?